I'm originally from Russia, but I've called New Zealand home for twenty years now. So I work in both English and Russian, and I tend to think like someone who's had to build everything here from the ground up.

For the last twelve years I've worked across just about every side of marketing. I started in client service at advertising, then moved client-side doing digital marketing in-house, then digital production at a brand agency, and for the last few years I've run my own digital marketing business, DigiaGoGo.

About six months ago I had a bit of a realisation. I could see AI changing how marketing teams actually work — the kind of strategy and consulting that used to be my bread and butter, clients were starting to do themselves, with AI. So I had a choice: wait and watch, or get ahead of it. I chose to get ahead of it.

Instead of selling strategy decks, I started building the tools this new way of working actually needs. And I don't mean slide-deck concepts or 'almost ready' prototypes. I mean five working services in three months. Live, with their own domains and databases, solving real, specific problems for real teams. Things they can actually use.