Help with LinkedIn Marketing For Company Pages

Are you a marketing manager trying to boost engagement on your company’s LinkedIn page?
Here’s the truth: the secret isn’t in posting more, or designing better graphics.
It starts with your leaders using LinkedIn.

Yep, you read that right.
LinkedIn isn’t just a marketing manager’s job anymore.

How much people engage with your company’s posts, how clients and partners see your brand - it all comes down to how your employees show up online.

You can keep reporting on average post stats or you can help your team start using LinkedIn in a way that works for them and for the company.

How I can help with it all

Social Media Training for Employees

Regular LinkedIn training sessions that inspire employees, improve workplace culture and teach the do’s and don’ts of posting online.
Even in highly regulated industries, employees can learn how to post naturally without sounding like their updates have gone through fifty rounds of approvals.

Just a smart strategy that helps your team show up confidently and put your company’s expertise in front of the clients and partners.

Personal Branding for Business Owners

This one’s not just for business owners.
Your executive team has the most influence when they show up on LinkedIn, the rest of the company follows.
I help senior leaders quickly learn the basics and give them tools for fast, authentic communication online, even if they’ve never posted before.

Employee Advocacy Program

Once your team knows how LinkedIn works, they become your biggest marketing advantage.
Your secret weapon.
Your true marketing power.

That’s where a proper Employee Advocacy Program comes in.

Did you know employees can get 10x more reach than LinkedIn ads?
Their combined networks bring more visibility, trust and credibility to your brand than any paid campaign ever could.

To learn more about how advocacy increases engagement (and makes your job easier as a marketing manager), check out my blog post:
The Power of Employee Advocacy.

Content Plan Creation and Campaign Management

Before you dive into employee advocacy, you need a strong content foundation.
I’ve developed a framework for large organisations that brings all stakeholder voices together, so you can plan, approve, and track campaigns easily as a marketing manager.
The result?
A clean, effective content calendar, faster approvals and a consistent brand presence so you can focus on developing and implementing your broader strategies, not chasing post emoji approvals (hehe).