Personal Branding for LinkedIn

Your personal brand is important for you as a leader. It's what makes others follow your lead.

Whether you're thinking of launching Employee Advocacy or not, it's your responsibility to lead others by example. All you have to do is share your professional insights in a strategic way. Your posts need to reflect the real you, and your captions need to be optimised for LinkedIn's format.

Building a strategic presence on LinkedIn as a senior leader doesn't just help your organisation and team. It can help you advance your career and secure future opportunities.

People want to follow leaders with genuine perspectives, not AI-written posts, not corporate speak, not dull company updates that sound like press releases.

So, creating a content plan isn't enough. You need to know what you want to be known for in your industry before you start posting.

To help you with that, I've developed a framework that empowers you to build not just a content plan, but a clear personal brand positioning that will enable you to share your unique perspectives in a way that's authentic to you, even if you haven't posted a single thing to date! It will serve you for years to come.