Empower your people to tell great stories for your service on social media.
Empower your team to use social media on-brand
When multiple services and programs are managed by multiple teams without a shared social media strategy, your umbrella brand is at risk.
Complicated org structure often means that there are multiple social media pages to manage. The pages need to look and feel connected to the parent organisation to serve your brand purpose strategically.
Upskilling employees gives them the knowledge and confidence to post strategically and in line with the brand voice. This has a ripple effect on managers, freeing them from having to check and approve posts for more strategic work.
When employees post intentionally, vs ad hoc, your website can get more traffic, your engagement can grow, your employer brand strengthens. Unified content pillars and shared social media strategy helps you achieve this.
Bring clarity, consistency, and confidence to what, why, when, and how your team posts on social media.
With the right guidelines and training, focusing on empowerment rather than policing, every channel helps drive engagement and tell a consistent story across all your service pages, making your brand stronger than ever on social media.
WE TURN SOCIAL MEDIA POLICIES INTO TRAINING THAT MAKES
PEOPLE WANT TO POST
The main reason your team doesn’t post or posts content that is off-brand is the lack of confidence and knowledge of dos and dont’s. A simple flowchart. checklist or a guide of things to consider before posting will be more effective than a long policy doc.
Another reason people don’t post is a long approval process. Simply making clear what type of content can be posted freely and what needs a quick check before publishing will give people creative freedom without the risk to brand reputation.
Use AI to help your people share their stories without becoming a content creator in a traditional sense!
Not everyone wants to be a content creator — but they often have the best stories. We use AI to turn a spoken story into a ready-to-post caption. Staff just talk, the AI drafts, they approve. Photos are pre-loaded once with consent sorted.