“Why does my business need a blog?!” Here’s the answer to the common question.
As a marketer, business owner or freelancer you should have a blog. Blogging is one element of digital marketing that is critical to the success of any business. If you are asking, "why does my business need a blog?" our answer is - regardless of what kind of company you run, blogging is something you should focus your efforts on.
Here are three things that make blogging essential for any business:
You Can Promote Your Products and Services by Providing Your Audience With Helpful Content
Studies show that 80% of brands prefer ads in the form of a series of articles over the conventional "buy now" agenda. And consumers are also getting tired of the traditional commercials and adverts.
Therefore, creative, “soft-sell” ways to showcase your services are critical in the contemporary, highly-competitive business climate.
Blogging allows businesses to stand out by being creative, showcasing their knowledge of the industry and sharing their thoughts on a specific topic.
A blog can help you keep the audience engaged, and softly promote your business.
Think about promoting your webinars, workshops, events, and more through your blog.
Content like this is helpful for your audience and great for your website rankings in search.
Get New Leads and Gain New Clients
Blogging helpful and relevant content is one of the most important pillars of your digital marketing strategy that helps to grow your web traffic.
By adding SEO basics to your blog pages, e.g. keywords, titles, meta descriptions, alt text for images, descriptive URLs, and more blog entries turn your website into a machine for increasing visibility for your company.
On top of that, every new blog post creates a new page on your site. That is very important for SEO because it tells Google that it should re-crawl your website to index new content.
If you're not sure how to add the key SEO elements to your website, check out our Website: SEO Essentials package.
It’s designed to help your website achieve higher rankings in search results.
Build Brand Credibility and Drive Thought Leadership
If people believe they share values with a company, they will stay loyal to the brand (c), and blogging lets you share your vision with your audience, and gives you the chance to earn their interest.
A blog is a way to show your values and thoughts in the specific area. After making a blog entry, you can share it via email and social media.
That allows you to become a true thought leader in your space.
People will remember your website and will want to come back to it to get the industry-specific information.
If you're keen to implement a sophisticated blog strategy or would like to have an audit of your existing blog section, get in touch with me for a 30-min consultation. I will review your blog posts, identify performance gaps and provide you with specific recommendations to improve or keep on building a successful blog strategy.