7 Essentials Elements of a Good Website
If you’re looking to create a website, it’s important to consider the elements that make a good website.
A great website is one that is user-friendly, visually appealing, and optimised for conversions. In this blog post, I’ll go over the essential components of a great website design.
User Friendly Navigation
First and foremost, a good website should be easy to navigate. Your visitors should be able to quickly find what they are looking for without having to click through too many pages or search for things in your navigation bar.
If your site has too much clutter or difficult-to-navigate menus, visitors may become frustrated and leave your page without finishing their desired action.
To improve user experience on your website, consider using internal links and categories in the menu bar so users can easily find what they need without having to scroll down too far on any single page.
Less Than 5 Categories in the Main Menu
By creating up to five categories in the menu, you can ensure that navigation remains simple yet effective.
This makes it easier for visitors to get from one page to another without having to search through multiple pages of random content.
Also, by limiting the number of categories, you ensure that each category contains relevant and related items which further improves user experience and is critical for SEO.
Responsive Design
The look and feel of a web page is also incredibly important in creating an effective site design. Visual appeal plays an important role in creating authority for visitors who land on your web page.
If it looks outdated or unprofessional then people will likely not trust what you have to say or offer them on the site itself.
Investing time into designing an attractive layout with brand colours will help attract more people onto your site as well as keep them browsing around for more information about you or services/products you offer them.
Collet Customers’ Feedback, Using Tools Like “HotJar”
HotJar is my favourite tool to learn user behaviour! I use it to collect customer feedback and identify customer needs, which in turn helps me create an effective content plan for customers.
HotJar offers heat maps, session recordings, surveys, polls and more - all of which help businesses gain valuable insights into how users interact and what they want to see on their websites.
This information can then be used to create targeted content that solves customers' problems and addresses their needs.
Targeted Content
Creating targeted content that solves customers' problems and addresses their needs is essential for providing an excellent user experience.
By carefully considering customers' interests and needs when creating content, businesses can build trust with them as this shows them that their requirements are being taken into account.
Furthermore, content tailored to customers' needs improves SEO rankings. It does this by indicating to search engines that visitors are spending more time on the site, actively engaging with the content.
Using F-Shape Form
Adding written content in an F-shape form is important because people tend to scan information online rather than read it.
By presenting the content in an F-shape, you make it easier for visitors to quickly and easily find key information without having to read through long blocks of text.
This format also helps draw attention to the most important points while allowing visitors to skim through additional details if they wish.
Additionally, using an F-shape form helps improve SEO rankings as search engines can identify when users find a website easy to use which can lead to higher rankings in SERPs.
Web funnels
Last but not least, optimising your webpages with conversion goals in mind is key when designing any successful online platform.
From adding contact forms at strategic locations throughout each page so visitors can easily get in touch with sales representatives all the way down to including A/B testing features so developers can better understand how customers interact with different versions of content being served up by the website.
Doing this helps ensure that all efforts made into driving relevant traffic onto pages are not wasted because potential customers have no paths (or easy paths) leading away from those location towards actually converting into paying customers themselves.
Conclusion
In conclusion, building a great website requires careful consideration of several key components such as ease-of-navigation, attractive visual design elements, high quality content, and paths to conversions through thoughtful placement and implementation strategies like contact forms & A/B testing toolsets being used across multiple pages and posts alike.
If you're looking for a professional Squarespace website designer to create a new website or improve your existing one, look no further! I have the expertise and experience to transform your online presence into something that stands out from the crowd. Contact me today and let's chat about how I can help you get the most out of your website.