The main challenge of this web redesign project was to develop a website that encompassed two primary domains - marketing and technical, each with distinct objectives. On the marketing front, the website needed to attract new clients and candidates through effective SEO strategies, targeted hashtags, and keyword-rich content. It also had to generate and nurture leads, deliver content, handle customer communication, and create a positive online reputation through publicity. On the technical side, the website required seamless mobile optimisation, integration with a third-party database, efficient search and social media optimisation, outstanding visual design, excellent user interface and experience, easy accessibility to location and contact information, visible and compelling calls to action, and top-notch evergreen content.