Empower your people to tell great stories for your service on social media.
Empower your team to use social media by showing them
dos and dont’s.
When multiple services and programs are managed by multiple teams without a shared social media strategy, your umbrella brand is at risk.
Complicated org structure often means that there are multiple social media pages to manage. The pages need to look and feel connected to the parent organisation to serve your brand purpose strategically.
Upskilling employees gives them the knowledge and confidence to post strategically and in line with the brand voice. This has a ripple effect on managers, freeing them from having to check and approve posts for more strategic work.
When employees post intentionally, vs ad hoc, your website can get more traffic, your engagement can grow, your employer brand strengthens. Unified content pillars and shared social media strategy helps you achieve this.
Bring clarity, consistency, and confidence to what, why, when, and how your team posts on social media.
With the right guidelines and training, focusing on empowerment rather than policing, every channel helps drive engagement and tell a consistent story across all your service pages, making your brand stronger than ever on social media.
We deliver social media training to help your people want to post content that reinforces your brand
Your team won’t know what’s appropriate to post. Without clear guidance, asking them to simply reshare company content with a comment often leads to hesitation, second-guessing, or silence.
When employees post in their own voice, there’s always a bit of risk. They might say something well-meaning that actually weakens your brand instead of reinforcing it. That’s why training them to speak with confidence and clarity is so important.
Bring clarity, consistency, and confidence to how your team shows up on LinkedIn.
Without empowered employees, your brand visibility depends entirely on paid ads. And ads are getting more expensive and less effective. You end up paying more for less reach, and still not getting the genuine engagement you're after.